Back2MAC (B2M) is a recycling program where you exchange 6 used or empty MAC products for 1 new one. Items eligible for exchange are any full-sized MAC product in metal, glass, or plastic packaging. This includes eyeshadows, lipsticks, gel liners, skincare… I’ve even heard of people turning in their empty packs of MAC Wipes.

Eligible products will also have the logo somewhere on their packaging (perhaps the cardboard box they came in). If the item was sold as a set (like the holiday mini pigment sets), the entire set counts as 1 item, and all parts of the set must be turned in together.
Here’s where it gets tricky. Many people like to depot their powders for easy palette storage. I’ve never had a problem turning in plastic pots without the metal pan, however I’ve heard that some stores and counters will refuse them. Call ahead and ask what the store policy is so you don’t waste a trip.
If you want to depot your shadows anyway, try Stars Makeup Haven for metal pans. Buy 26mm pans for eyeshadow and 44mm pans for blush, then just pop them into the plastic pot.
MAC counters (inside department stores) will only let you exchange 6 empties for a Lipstick of your choice. MAC retail stores let you choose from Lipstick, Lipglass, or Eyeshadow, but only the regular types (no Mineralize Eyeshadows, Pro Longwear Lipsticks, Cremesheen Glasses…) You can choose from permanent or limited edition shades as long as they’re not in special packaging (like the Disney or Wonder Woman collections).
Policy Recap
- Eligible items include full-sized MAC products with metal, glass, or plastic packaging
- Items sold as a set must be turned in together, and the set counts as 1 item
- If you depotted your powder products, call ahead to find out if you need the metal pans
- At MAC counters, you exchange your 6 empties for a Lipstick
- At MAC retail stores, you can exchange your 6 empties for a Lipstick, Lipglass, or Eyeshadow
- You can also participate through the MAC website, however I’ve heard it’s incredibly tedious
Do you participate in the B2M program? If so, does your store or counter require metal pans?