MAC Extended Play Lash for Summer 2012
Available May 24th, 2012 (North America) and June 2012 (International) at all MAC locations
Now you – and your lashes – can party all night with new Extended Play Lash. A curling, defining, volumizing mascara that’s so lightweight… flips any downward tilting lashes, stretches their volume, and defines them in a chic shade of endless black. 16 hours of wear! Despite it’s style and double tenacity, removal is swift and easy: a 20 second soak with warm water and a gentle wipe is all that’s required.
FINALLY! I’ve been waiting about 2 years for MAC to come out with a tubing formula mascara and based on this description, it’s finally arrived. I will definitely purchase this and give it a whirl. I hope it turns out to be wonderful and that we’ll see more colors in future launches… crossing my fingers!
I do want to mention that this promo shot is ridiculous, however. I can clearly see the base of the model’s false lashes (click to enlarge) and I’m a little insulted. Could they not at least try to hide them? Or better yet, make an honest mascara ad? I know everyone does it, but it’s time for someone to set a new trend.
Extended Play Lash in Endlessly Black ($15.00 U.S./$18.00 CDN)